Quotes about Branding

All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.

It begins with this idea: Your company is a product. Yes, the things you make are products (or services), but your company is the thing that makes those things. That's why your company should be your best product.

Marketing is something everyone in your company is doing 24/7/365.

I didn't really like doing commercials.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Sales are a function of product-value and advertising. Promotions cannot produce more than a temporary kink in the sales curve.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell. Researchers

It isn't the whiskey they choose, it's the image.

Marketing is a contest for people's attention.

I didn't think I would work for Nautica. I never thought in my life I would have a Sprite deal, never in my life did I think I would have a Target deal, ever.

Football is a product, and you can package it anyway you want to.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.