Quotes about Branding
The Trump White House stood less for government and the push-pull of competing interests and developing policies, and more, in a brand-savvy world, as a fixed and unpopular cultural symbol.
- Michael Wolff
The goal for our branding should be that every potential customer knows exactly where we want to take them: a luxury resort where they can get some rest, to become the leader everybody loves, or to save money and live better.
- Donald Miller
Branding affects how a customer feels about your brand, while marketing communicates a specific offer.
- Donald Miller
Branding concerns itself with fonts and colors and design.
- Donald Miller
Starbucks was delivering more value than just coffee; they were delivering a sense of sophistication and enthusiasm about life.
- Donald Miller
Just use the words from your BrandScript to populate your sales funnel.
- Donald Miller
Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.
- Donald Miller
Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.
- Donald Miller
In your marketing copy, don't be cute, be clear.
- Donald Miller
STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.
- Donald Miller
The answer is no, at least not yet. Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.
- Donald Miller
You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.
- Donald Miller