Quotes about Strategy
The only way a strategy can get implemented is if we dedicate resources to it.
- Clayton M. Christensen
the firms that led the industry in every instance of developing and adopting disruptive technologies were entrants to the industry, not its incumbent leaders.
- Clayton M. Christensen
Managers who confront disruptive technological change must be leaders, not followers, in commercializing disruptive technologies.
- Clayton M. Christensen
But in disruptive situations, action must be taken before careful plans are made. Because much less can be known about what markets need or how large they can become, plans must serve a very different purpose: They must be plans for learning rather than plans for implementation.
- Clayton M. Christensen
Well-managed companies are excellent at developing the sustaining technologies that improve the performance of their products in the ways that matter to their customers. This is because their management practices are biased toward: Listening to customers Investing aggressively in technologies that give those customers what they say they want Seeking higher margins Targeting larger markets rather than smaller ones
- Clayton M. Christensen
they reached as far upmarket as they could in each new product generation, until their drives packed the capacity to appeal to the value networks above them. It is this upward mobility that makes disruptive technologies so dangerous to established firms—and so attractive to entrants.
- Clayton M. Christensen
important is to get out there and try stuff until you learn where your talents, interests, and priorities begin to pay off. When you find out what really works for you, then it's time to flip from an emergent strategy to a deliberate one.
- Clayton M. Christensen
In dealing with disruptive technologies leading to new markets, however, market researchers and business planners have consistently dismal records.
- Clayton M. Christensen
The strategies and plans that managers formulate for confronting disruptive technological change, therefore, should be plans for learning and discovery rather than plans for execution. This is an important point to understand, because managers who believe they know a market's future will plan and invest very differently from those who recognize the uncertainties of a developing market.
- Clayton M. Christensen
Competitiveness is far more about doing what customers value than doing what you think you're good at.
- Clayton M. Christensen
In reality, spinning out is an appropriate step only when confronting disruptive innovation.
- Clayton M. Christensen
There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets.
- Clayton M. Christensen