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Quotes about Strategy

You should have an email campaign for every product you sell. Likely your salespeople should be interacting with clients at various stages of an email campaign.
- Donald Miller
Just use the words from your BrandScript to populate your sales funnel.
- Donald Miller
Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.
- Donald Miller
When you add a plan section to your website, it's as though you're saying to your customer, "It's impossible to mess this up".
- Donald Miller
Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.
- Donald Miller
In your marketing copy, don't be cute, be clear.
- Donald Miller
If you have a clear message and no sales funnel, your business will not grow.
- Donald Miller
For instance, if step one in the plan is to "set up a call," what benefits will they receive from that call? Will it save them time, will they find out if they're a good fit, will they get information they currently don't have?
- Donald Miller
Each step of the plan should have a few words that discuss the benefits for the customer.
- Donald Miller
You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.
- Donald Miller
When we don't ask clearly for the sale, the customer senses weakness.
- Donald Miller
Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.
- Donald Miller