Quotes about Strategy

The first definition of planning that I ever learned was this: planning is predetermining tomorrow's results today.

The Pareto Principle 20 percent of your priorities will give you 80 percent of your production IF you spend your time, energy, money, and personnel on the top 20 percent of your priorities.

Perhaps we have become too analytical to take decisive action. We may be spending too much time studying our problems and not enough time solving them.

Successful people make right decisions early and manage those decisions daily.

The most important job of an entrepreneur is to design the business before there is a business.

When I say, "one obvious button," I don't mean "only one button," but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page.

Customers trust a guide who has a plan.

The next phase of your marketing should enlighten them about how your products work to solve their problems.

Branding affects how a customer feels about your brand, while marketing communicates a specific offer.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

The one final thing a sales funnel needs to do is help your customers to memorize your offer.

Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.