Quotes about Brand

Look for the union label.

Remember, it is not the brand name that matters. It is that God's heart be made available and active on this earth.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell.

A brand is no longer what it tells consumers it is—it is what consumers tell each other it is.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

Bayern is a big club and a big brand, but on a daily basis, it's a family club. You get to know the physios, the kit man, the chefs. It's also a club that's very close to the supporters. That proximity to the fans makes it special. That was surprising. In Liverpool and Madrid, there's more distance.