Quotes about Brand
An old jeep, so nobody will say I'm driving a BMW anymore. I couldn't stand that BMW, ha ha ha! BMW make pure trouble!
- Bob Marley
When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.
- Rain Dove
The Guide. The section of the website in which you introduce yourself as the brand or person who can solve your customer's problem.
- Donald Miller
It bears repeating. The more we talk about the problems our customers experience, the more interest they will have in our brand.
- Donald Miller
When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.
- Donald Miller
Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.
- Donald Miller
Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.
- Donald Miller
Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
- Donald Miller
A good messaging filter will remove all the stuff that bores our customers and will bear down on the aspects of our brand that will help them survive and thrive.
- Donald Miller
If they see your brand as a trustworthy and reliable guide, they will likely engage.
- Donald Miller
Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.
- Donald Miller
Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
- Gary Vaynerchuk