Quotes about Simplicity

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

In your marketing copy, don't be cute, be clear.

Keep the Plan Visually Simple

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

Why? Because the human brain, no matter what region of the world it comes from, is drawn toward clarity and away from confusion.

It is poor philosophy to say we will believe nothing unless we can understand everything!

Man lowers his head and lunges into civilization, forgetting the days of his infancy when he sought truth in a snowflake or a stick. Man forgets the wisdom of the child.

Only an idiot would fail to see God in a meal!

Finally, I went to my husband. "Honey," I said, feeling the entanglements of expectations loosening their grip on me, "I can't do everything good wives seem to do. But I can do three things. So, tell me your top three things, and I will do those well." After all, I could spend a whole marriage doing a hundred things halfway with a bitter attitude and an overwhelmed spirit. Or, I could do three things wholeheartedly with a smile on my face and love in my heart.