Quotes about Brands

Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.

What most brands miss, however, is that there are three levels of problems a customer encounters.

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

Brands that position themselves as heroes unknowingly compete with their potential customers. Every human being wakes up each morning and sees the world through the lens of a protagonist. Regardless, the world revolves around us.

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.

If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.

I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.

Part of why you love your parents is because they loved you first. Brands need to do that.

A lot of beauty brands, they'll really infiltrate the States. But going out of the States, they struggle.

Sound an alarm! Advertising, not deals, builds brands.

With Huda Beauty Angels, we're investing a portion of our personal family wealth to women-led brands that we believe in!