Quotes about Value

People don't want what you make They want what it will do for them.

Scarcity, as we've seen, is the secret to value. If there wasn't a Dip, there'd be no scarcity.

We seek out experiences and products that deliver more value, more connection, and more experience, and change us for the better.

The easier it is to quantify, the less it's worth.

Low price is the last refuge of a marketer who has run out of generous ideas.

If you seek to become indispensable, a similar question is worth asking: "Where do you put the fear?" What separates a linchpin from an ordinary person is the answer to this question.

It's not an effort contest, it's an art contest. As customers, we care about ourselves, about how we feel, about whether a product or service or play or interaction changed us for the better. Where it's made or how it's made or how difficult it was to make is sort of irrelevant. That's why emotional labor is so much more valuable than physical labor. Emotional labor changes the recipient, and we care about that. Soft

Make things better. It's entirely possible that the thing you are marketing satisfies no real demand.

It's not time," "Take it easy," "Wait and see," "It's someone else's turn"—none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

Theodore Levitt famously said, "People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole." The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes.

Quitting creates scarcity; scarcity creates value.

Your life is much more important that you can imagine... it is your first treasure.