Quotes about Storytelling
Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.
- Donald Miller
Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.
- Donald Miller
When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data.
- Donald Miller
Like chords of music in the sense that you can use them to create an infinite variety of narrative expression.
- Donald Miller
Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.
- Donald Miller
Storytellers use the guide character to encourage the hero and equip them to win the day.
- Donald Miller
STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.
- Donald Miller
What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.
- Donald Miller
At StoryBrand, we certainly give away the "why," but we also give away an awful lot of the "how." It's never cost me to be generous with my customers.
- Donald Miller
Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.
- Donald Miller
Child," said the Voice, "I am telling you your story, not hers. I tell no one any story but his own.
- John Eldredge
This is why, if you want to get to know someone, you need to know their story. Their life is a story. It, too, has a past and a future. It, too, unfolds in a series of scenes over the course of time.
- John Eldredge