Quotes about Storytelling

Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.

The way we make things better is by caring enough about those we serve to imagine the story that they need to hear.

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned this the hard way). Most of all, marketing influences markets.

Great writers know what to cut out. It's the same in life. Clear ambitions. Clear relationships. This is the stuff of good story.

Everything I learned I learned from the movies.

In the prequel we're going to tell about the characters before Left Behind, and the book would end with the rapture instead of start with the rapture like the first one did.

The great thing about a song is that no one has to know your story. But if you tell it in a way that has clarity and means something to somebody else, then it can apply to their story.

'The Lion' all began with a picture of a faun carrying an umbrella and parcels in a snowy wood. This picture had been in my mind since I was about sixteen. Then one day, when I was about forty, I said to myself, 'Let's try to make a story about it.'

By myth I mean the arrangement of the incidents

I've been a story-teller all my life but I realized it only recently.

What never yet was heard in tale or song, from old or modern bard, in hall or bower.

After a while, the characters I'm writing begin to feel real to me. That's when I know I'm heading in the right direction.