Quotes about Customer journey

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

The key to marketing—and sales for that matter—is to invite the customer on a journey at the pace of a natural, healthy relationship.

Pave a path for the customer and they will follow it.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.