Quotes about Copywriting

At 19, while studying at St Xavier's College and majoring in literature and sociology, I got my first job as a copywriter. It was at a company called the Script Shop.

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.