Quotes about Customer

If we haven't identified what our customer wants, what problem we are helping them solve, and what life will look like after they engage our products and services, for example, we can forget about thriving in the marketplace.

At StoryBrand, we certainly give away the "why," but we also give away an awful lot of the "how." It's never cost me to be generous with my customers.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

A.D.D. MOMENT My favorite line is "For your convenience, an 18 percent gratuity has been added to your check." My convenience? Is that really convenient for me? That's about as insincere as "Your call is very important to us.

Every successful product or service, either explicitly or implicitly, was structured around a job to be done. Addressing a job is the causal mechanism behind a purchase. If someone develops a product that is interesting, but which doesn't intuitively map in customers' minds on a job that they are trying to do, that product will struggle to succeed—unless the product is adapted and repositioned on an important job.

Competitiveness is far more about doing what customers value than doing what you think you're good at.

There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets.

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Value clients enough to make them the central focus. Never make your clients feel like there is anyone on the planet more important than them. They are your priority. Every. Time.

There are organizations that talk a lot about the customer and then completely neglect the people that deal with the customer—the employees. The PC principle is to always treat your employees exactly as you want them to treat your best customers.

The PC principle is to always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart. His heart is where his enthusiasm, his loyalty is.