Quotes about Customer

As for building something users love, here are some general tips. Start by making something clean and simple that you would want to use yourself. Get a version 1.0 out fast, then continue to improve the software, listening closely to users as you do. The customer is always right, but different customers are right about different things; the least sophisticated users show you what you need to simplify and clarify, and the most sophisticated tell you what features you need to add.

A restaurant can afford to serve the occasional burnt dinner. But in technology, you cook one thing and that's what everyone eats. So any difference between what people want and what you deliver is multiplied. You please or annoy customers wholesale. The closer you can get to what they want, the more wealth you generate.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

It is well worth remembering that the customer is the most important factor in any business. If you don't think so, try getting along without him for a while.

When Henry Ford said, "The customer can have a car in any color as long as it's black," he was not joking.

Despite his business success, Nabi keeps everything in perspective. When we were at the conference together, Nabi told me, "We aren't in the coffee business, serving people. We're in the people business, serving coffee.

This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don't care. Why? Because that information isn't helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind our cul-de-sac. So what do customers do when we blast a bunch of noise

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

The goal for our branding should be that every potential customer knows exactly where we want to take them: a luxury resort where they can get some rest, to become the leader everybody loves, or to save money and live better.

Why start your one-liner by stating a problem? (1) Because the problem is the hook, (2) because the problem adds value to your product or service, and (3) because stating the problem is a great way to be remembered in your customer's mind.