Quotes about Story

A good movie has memorable scenes, and so does a good life.

Story is atomic. It is perpetual energy and can power a city. Story is the one thing that can hold a human being's attention for hours.

The only two motivations a hero has in a story are to escape something bad or experience something good.

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

The answer is no, at least not yet. Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

We aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

After all, the purpose of negative stakes in a story is to contrast with the happy ending we all want to experience.

What else changes a person but the living of a story? And what is a story but the wanting for something difficult and the willingness to work for it?

I suppose that's the point of this book. There's truth in the idea we're never going to be perfect in love but we can get close. And the closer we get, the healthier we will be. Love is not a game any of us can win, it's just a story we can live and enjoy. It's a noble ambition, then, to add a chapter to the story of love, and to make our chapter a good one.

You get a feeling when you look back on life that that's all God really wants from us, to live inside a body he made and enjoy the story and bond with us through the experience.

The rule exists in story because it's a true thing about people. Humans are designed to seek comfort and order, and so if they have comfort and order, they tend to plant themselves, even if their comfort isn't all that comfortable. And even if they secretly want for something better.