Quotes about Story

A good story takes a series of random events and distills them into the essence of what really matters.

Suffering, as absurd as it seemed, pointed to a greater story in which, if one would only construe himself as a character within, he could find fulfillment in his tragic role, knowing the plot was heading toward redemption.

Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.

I don't mean to overstate what is yet unknown, but part of me believes when the story of earth is told, all that will be remembered is the truth we exchanged. The vulnerable moments The terrifying risk of love and the care we took to cultivate it. And all the rest , the distracting noises of insecurity and the flattery and the flashbulbs will flicker out like a turned-off television.

The thing about death is it reminds you the story we are telling has finality.

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

Unless we identify something our customer wants, they will never feel invited into the story we are telling.

Once you know what it takes to live a better story, you don't have a choice.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

Simply turning our focus to the customer and offering them a heroic role in a meaningful story is enough to radically change the way we talk about, and even do, business.

A hero needs somebody else to step into the story to tell them they're different, they're better. That somebody is the guide. That somebody is you.