Quotes about Direction

Let us not alter our course simply because it leads into a dark thicket of work.

Passion about nothing is like pouring gasoline in a car without wheels. It isn't going to lead anybody anywhere.

Relationships are teleological. They're all going somewhere and they're turning us into something, hopefully something better, something new.

Nearly every human being is looking for a guide (or guides) to help them win the day.

The repentance we are called to is about choosing one audience over another.

Customers trust a guide who has a plan.

People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.

Financial advisory may offer "A path to a better future" without realizing that could be confused for a gym, a college, a church, or just about anything else.

Finally, when I finished rambling, he said, "Don, all relationships are teleological." I asked him what the word teleological meant. "It means they're going somewhere," Al said. "All relationships are living and alive and moving and becoming something.

Pave a path for the customer and they will follow it.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

When you add a plan section to your website, it's as though you're saying to your customer, "It's impossible to mess this up".