Quotes about Consumer

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

I have often wondered why people never want to put a stone monument of the Eight Beatitudes on a courthouse lawn. Then I realize that the Eight Beatitudes of Jesus would probably not be very good for any war, any macho worldview, the wealthy, or our consumer economy.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell.

It is often charged that advertising can persuade people to buy inferior products. So it can — once. But the consumer perceives that the product is inferior and never buys it again. This causes grave financial loss to the manufacturer, whose profits come from repeat purchases. The best way to increase the sale of a product is to improve the product.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell. Researchers

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

A brand is no longer what it tells consumers it is—it is what consumers tell each other it is.

Bad debt is debt that makes you poorer. I count the mortgage on my home as bad debt, because I'm the one paying on it. Other forms of bad debt are car payments, credit card balances, or other consumer loans.

I'm a lover and consumer of beauty.

If consumers make better choices, the marketplace will change.