Quotes about Consumer

The consumer isn't a moron; she is your wife.

I am urging Americans to be more careful about the kinds of media we support with our consumer spending. We've got to invest less in the media that glorifies violence and more in entertainment that lifts up the values of love, compassion, and the best in human nature.

What most brands miss, however, is that there are three levels of problems a customer encounters.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

When we buy a product, we essentially "hire" something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the product does a crummy job, we "fire" it and look around for something else we might hire to solve the problem.

But differentiation loses its meaning when the features and functionality have exceeded what the market demands.

After all, nobody likes to be sold. But we all like to make good buying decisions.

We still (sometimes) remember that we cannot be free if our minds and voices are controlled by someone else. But we have neglected to understand that we cannot be free if our food and its sources are controlled by someone else. The condition of the passive consumer of food is not a democratic condition. One reason to eat responsibly is to live free. (pg. 323, The Pleasures of Eating)

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

Oh, I think there are a lot of people who would be buying and selling online today that go up there and they get the information, but then when it comes time to type in their credit card they think twice because they're not sure about how that might get out and what that might mean for them.

You can't save the whales by eating whales, but paradoxically, you can help save rare, domesticated foods by eating them. They're kept alive by gardeners who have a taste for them, and farmers who know they'll be able to sell them. The consumer becomes a link in this conservation chain by seeking out the places where heirloom vegetables are sold, taking them home, whacking them up with knives, and learning to incorporate their exceptional tastes into personal and family expectations.

When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.