Quotes about Challenge

I started liking basketball when I was 13, but I couldn't play because my dad thought it was too physical.

So what if people disagree about values? People also disagree about facts... In my view, the great intellectual challenge facing conservatives is to make the case for morality at a time when many in the West have ceased to believe in an external moral order. The decline of belief in such an order is the most important political development of the past two centuries. Indeed, this decline has created the crisis of the West.

Every creative person, and I think probably every other person, faces resistance when they are trying to create something good...The harder the resistance, the more important the task must be.

Robert McKee says humans naturally seek comfort and stability. Without an inciting incident that disrupts their comfort, they won't enter into a story. They have to get fired from their job or be forced to sign up for a marathon. A ring has to be purchased. A home has to be sold. The character has to jump into the story, into the discomfort and the fear, otherwise the story will never happen.

1) identifying what their customers wanted (to be seen and heard), (2) defining their customers' challenge (that people didn't recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Characters only take action after they are challenged by an outside force.

In stories, the external problem is often a physical, tangible problem the hero must overcome in order to save the day.

Most of us struggle with the opposite. We don't bring up the negative stakes enough and so the story we're telling falls flat. Remember, if there are no stakes, there is no story.

If we begin our day believing life is supposed to be easy, we will certainly have a terrible day. Life is not easy, nor was it ever supposed to be.

It's true that while ambition creates fear, it also creates the story.

And stories are all about conflict.

Storybrand Principle Five: Customers do not take action unless they are challenged to take action.