Quotes about Advertising

If you can't advertise yourself, what hope do you have of advertising anything else?

A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could. Strong opinions aren't free. You'll turn some people off. They'll accuse you of being arrogant and aloof. That's life. For everyone who loves you, there will be others who hate you.

You can't paint over a bad experience with good advertising or marketing.

Marketing is something everyone in your company is doing 24/7/365.

A lot of companies post help-wanted ads seeking "rock stars" or "ninjas." Lame. Unless your workplace is filled with groupies and throwing stars, these words have nothing to do with your business.

I didn't really like doing commercials.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Advertising reflects the mores of society, but it does not influence them.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.