Quotes about Advertising

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

Big businesses have always had a lot more voice. They can afford advertising; they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

They want a mission, a challenge! When we follow the type of advertising appeal used by Madison Avenue to sell toothpaste, when we use commercial techniques in our vocation literature, do not the hearts of the young spurn our distance from the Cross? Do not we recruit fruits of propaganda rather than fruits worthy of penance?

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.

Every time I surrender to stress, aren't I advertising the unreliability of God?

Marketing is the act of telling stories about the things we make—stories that sell and stories that spread.

marketers have turned advertising into an interactive process. Using relationships and frequency and permission

Have you ever heard of Gmail? Ever used it? If so, it's not because Gmail ran a lot of TV ads (they didn't). It's because the manifesto of free email got to you.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Thinking that our work will glorify God when people do not know we are Christians is like admiring an effective ad on TV that never mentions the product. People may be impressed but won't know what to buy.