Quotes about Advertising
The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.
- Donald Miller
Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.
- Donald Miller
Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.
- Donald Miller
In your marketing copy, don't be cute, be clear.
- Donald Miller
Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.
- Donald Miller
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
- David Ogilvy
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
- David Ogilvy
There is nothing Madison Avenue can give us that will make us more beautiful women. We are beautiful because God created us that way.
- Marianne Williamson
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
- Leo Burnett
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
- Leo Burnett
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
- Leo Burnett
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
- David Ogilvy