Quotes from Donald Miller

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.

The most powerful tool we can use to organize information so people don't have to burn very many calories is story.

I suppose that's the point of this book. There's truth in the idea we're never going to be perfect in love but we can get close. And the closer we get, the healthier we will be. Love is not a game any of us can win, it's just a story we can live and enjoy. It's a noble ambition, then, to add a chapter to the story of love, and to make our chapter a good one.

Love makes us both strong and weak at the same time.

Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.

You get a feeling when you look back on life that that's all God really wants from us, to live inside a body he made and enjoy the story and bond with us through the experience.

When a Judge personality is religious, they'll use the Bible to gain control of others. The Bible becomes a book of rules they use to prove they are right rather than a book that introduces people to God.

At StoryBrand, we certainly give away the "why," but we also give away an awful lot of the "how." It's never cost me to be generous with my customers.

Dwight Eisenhower said that from the beginning, his mother and father operated on an assumption that set the course of his life - that the world could be fixed of its problems if every child understood the necessity of their existence. Eisenhower's parents assumed, and taught their children, that if their children weren't alive, their family couldn't function.

You put your characters through hell. You put them through hell. That's the only way we change.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

The day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.