Quotes from Donald Miller

We think stories are about getting money and security, but the truth is, it all comes down to relationships.

I spent years studying theology and philosophy. They were good years, but I was mistaken to believe that the study of meaning would give me a sense of meaning. Studying love does not cause you to fall in love. Falling in love happens under a certain set of circumstances.

It's the crossing of that distance that makes the story work.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

When looking for a guide, a hero trusts somebody who knows what they're doing. The guide doesn't have to be perfect, but the guide needs to have serious experience helping other heroes win the day.

His conclusion was that the human body displayed physical evidence that we are not the same person we were when we were kids, or even a season before. He said we think we are the same person, but we aren't. "People get stuck, thinking they are one kind of person, but they aren't.

And I found myself wanting even better stories. And that's the thing you'll realize when you organize your life into the structure of story.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

Customers make buying decisions not based on what we say but on what they hear.

A story doesn't really pick up until the hero needs to disarm a bomb, win someone's heart, defeat a villain, or fight for their emotional or physical survival.

Story is atomic. It is perpetual energy and can power a city. Story is the one thing that can hold a human being's attention for hours.