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Quotes from Donald Miller

Now that you've established the first three sections as a positive, negative, and then positive movement in the story, your customers are likely hooked.
- Donald Miller
He did believe we were designed to search for and find something. And he wondered out loud if the point wasn't the search but the transformation the search creates.
- Donald Miller
When we demonstrate empathy and authority, our customer instantly recognizes we are the person who can help them win the day.
- Donald Miller
You should enlighten your customers about how your product works to solve their problem.
- Donald Miller
Not having a clear call to action is the equivalent of telling customers you don't really believe in your product and don't think that product can solve their problems and change their lives.
- Donald Miller
When a story demands transformation, you are much more likely to transform.
- Donald Miller
If we want to connect with customers, we have to stop blasting them with noise.
- Donald Miller
Starbucks was delivering more value than just coffee; they were delivering a sense of sophistication and enthusiasm about life.
- Donald Miller
One of the things I admire most about John is his ability to hold compassion in one hand and justice in the other. He offers both liberally and yet they don't cancel each other out.
- Donald Miller
If we begin our day believing life is supposed to be easy, we will certainly have a terrible day. Life is not easy, nor was it ever supposed to be.
- Donald Miller
It's true that while ambition creates fear, it also creates the story.
- Donald Miller
You have to ask the right questions—you need some raw materials to work with. The following questions will allow you to build a bank of compelling testimonials that work with nearly any customer quickly and easily.
- Donald Miller