Quotes from Donald Miller

We would eat chocolates and smoke cigarettes and read the Bible, which is the only way to do it, if you ask me. Don, the Bible is so good with chocolate. I always thought the Bible was more of a salad thing, you know, but it isn't. It is a chocolate thing.

The key here is to be direct. You don't want to be passive, because being passive communicates weakness. In this e-mail you are clearly making an offer. The formula might look like this:

If you believe something, passionately, people will follow you. People hardly care what you believe, as long as you believe something. If you are passionate about something, people will follow you because they think you know something they don't, some clue to the meaning of the universe.

A story is a character who wants something and overcomes conflict to get it.

Stew Friedman at the Wharton School puts it, defining a "compelling image of an achievable future,"1 leaders captivate the imaginations of their audiences.

Without knowing it, the subconscious is always categorizing and organizing information, and when we talk publicly about our company's random backstory or internal goals, we're positioning ourselves as the chairs, not the exits.

Good stories don't happen by accident, I learned. They are planned.

Most of us struggle with the opposite. We don't bring up the negative stakes enough and so the story we're telling falls flat. Remember, if there are no stakes, there is no story.

You put something on the page," he said. "Your life is a blank page. You write on it".

The next phase of your marketing should enlighten them about how your products work to solve their problems.

Branding affects how a customer feels about your brand, while marketing communicates a specific offer.

Branding concerns itself with fonts and colors and design.