Quotes from Donald Miller

I am quitting this thing, but not what you think. I am not going away. I will give you this, my love, and I will not bargain or barter any longer. I will love you, as sure as He has loved

If you are a part of a crowded industry, talk about a problem your competition creates with their services. Use this space as a place to differentiate from the competition.

Customers trust a guide who has a plan.

I heard my pastor say once, when there were only a few of us standing around, that he hated Bill Clinton. I can understand not liking Clinton's policies, but I want my spirituality to rid me of hate, not give me reason for it. I couldn't deal with that.

People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.

Where some companies would simply mention they have a maintenance package, this company is "adding perceived value" to that package by listing other benefits the package gets me.

Characters only take action after they are challenged by an outside force.

Pain can serve a purpose if we cause it to. Again, while we do not have power over all that happens in the world, we do have power over our perspective. We can choose to take unfair and undue pain and cause it to serve our own story so that we become better. So that we transform.

He wasn't just calling them into a life of sacrifice. He was calling them into a life of meaning, even the kind of meaning that would involve suffering. Suffering for a redemptive reason is hardly suffering, after all.

All of us, from time to time, aren't treated fairly, but it's the heroes who overcome their oppressors to accomplish their important mission.

By using words, we just raised the perceived value of our products and gave our customer a much better deal.

Advertisers personify the problems their customers face in order to capture their imagination and give their frustrations a focal point.