Quotes from Seth Godin

The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.

the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.

The secret of being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal. The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.

Strategic quitting is the secret of successful organizations

It's okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.

The people who skip the hard questions are in the majority, but they are not in demand.

In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.

Heretics must believe. More than anyone else in an organization, it's the person who's challenging the status quo, the one who is daring to be great, who is truly present and not just punching a clock who must have confidence in her beliefs. Can you imagine Steve Jobs showing up for the paycheck? It's nice to get paid. It's essential to believe.

You get to keep making art as long as you are willing to make the choices that let you make your art.

A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it. As opposed to a curious person who explores first then considers whether or not he wants to accept the ramifications. A curious person embraces the tension between his religion and something new, wrestles with it and through it, and then decides whether to embrace the new idea or reject it.

Write like you talk. Often.

It's not time, Take it easy, Wait and see, It's someone else's turn - none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.