Quotes from Seth Godin
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
- Seth Godin
Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
- Seth Godin
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
- Seth Godin
Excellence isn't about meeting the spec, it's about setting the spec.
- Seth Godin
You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
- Seth Godin
I define anxiety as experiencing failure in advance.
- Seth Godin
What people are afraid of isn't failure. It's blame. Criticism.
- Seth Godin
The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.
- Seth Godin
The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
- Seth Godin
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
- Seth Godin
If you think cat food is for cats, how come it doesn't come in mouse flavor?
- Seth Godin
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
- Seth Godin