Quotes from Seth Godin

admit it. When I get a bad review, my feelings are hurt. After all, it would be nice if every critic said a title of mine was a breakthrough, an inspirational, thoughtful book that explains how everything works. But sometimes they don't. Which is about enough to ruin my day.

A Nine-Year-Old Kid Can Do Edgecraft While the edges always change, the process never does. Here's how you do it: Find a product or service that's completely unrelated to your industry. Figure out who's winning by being remarkable. Discover which edge they went to. Do that in your own industry.

I'm not in charge of you, and I'm not manipulating you. I'm simply establishing the conditions for you to get to where you said you wanted to go. You tell me where you're going and what you need. You make promises about your commitment and skills development. I'll show up to illuminate, question, answer, spar with, and challenge you. I'll work tirelessly to make sure you're part of a team of people who are ready to care as much as you do.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

Art is what we call...the thing an artist does. It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human. Art is not in the ...eye of the beholder. It's in the soul of the artist.

Anxiety is experiencing failure in advance.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

Soon is not as good as now.

When in doubt, tell yourself the truth.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?