Quotes from Seth Godin

The key piece of leverage was this promise: follow these instructions and you don't have to think. Do your job and you don't have to be responsible for decisions. Most of all, you don't have to bring your genius to work.

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

Your most generous and insightful work needs help finding the people it's meant to serve. And your most successful work will spread because you designed it to.

The business model should be such that the employees needed possess the lowest possible level of skill necessary to fulfill the functions for which each is intended.

This desire for external approval and authority directly undermines your ability to trust yourself, because you've handed this trust over to an institution instead. Now, more and more of us are seeing that it's a fraud. The institutions have no magical powers, as they're regularly proved wrong in their ability to select, to mold, and to amplify human beings who care enough to make change happen.

Becoming a linchpin is a stepwise process, a path in which you develop the attributes that make you indispensable. You can train yourself to matter. The first step is the most difficult, the step where you acknowledge that this is a skill, and like all skills, you can (and will) get better at it. Every day, if you focus on the gifts, art, and connections that characterize the linchpin, you'll become a little more indispensable.

Most criticism shared in the internet age is useless, or worse, harmful. It's useless because it often personalizes the criticism to be about the creator, not the work. And it's useless because most critics are unskilled and ungenerous.

If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.

Everyone has a problem, a desire, and a narrative. Who will you seek to serve?

No, the real reason is this: Meetings are a great place to hide. Meetings are where we go to wait for someone else to take responsibility. Meetings are a safe haven, a refuge from what might happen.

Never quit something with great long-term potential just because you can't deal with the stress of the moment." Now that's good advice.

As we saw earlier, it takes only two things to turn a group of people into a tribe: • A shared interest • A way to communicate