Quotes from Seth Godin

My friend Jon likes it when an airplane hits heavy turbulence. His insight is worth sharing. "The odds of a plane crashing from turbulence are essentially zero, so I sit and enjoy it. It's like a ride at an amusement park.

On the other hand, here's an example from By the Way Bakery, which my wife founded. It's the largest gluten-free bakery of its kind in the world. Their change? "We want to make sure no one is left out. By offering people gluten-free, dairy-free, and kosher baked goods that happen to be delicious, we let the entire community be part of special family occasions. We change hosts from exclusive to inclusive, and guests from outsiders to insiders." What

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

Everyone wants something that they can't possibly have. And if they could have it, they'd discover that they didn't really want it all along.

Initiative is a little like creativity in that both require curiosity. Not the search for the "right" answer, as much as an insatiable desire to understand how something works and how it might work better.

Try not to get caught up in the echo chamber. That is probably the toughest thing when you are trying to break out and do something original.

Lean in, back off, but don't do nothing.

great marketing is the generous and audacious work of saying, "I see a better alternative; come with me.

In order to lead a tribe, no such rule applies. All you need to do is motivate people who choose to follow you.

My friend didn't understand what it means to be in the world, to be present and aware.

Leadership, on the other hand, is about creating change that you believe in.

While it's calming to be reassured, it never lasts. As soon as we hear the words, the feeling begins to fade away. There's never enough reassurance to make up for a lack of commitment to the practice. We have no choice other than to trust ourselves enough to lead the way.