Quotes from Seth Godin

You are more Powerful than you think you are. Act Accordingly

Theodore Levitt famously said, "People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole." The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes.

Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.

We've gone from all of us being everyone to all of us being no one.

It should be called "a culture" or "this culture," because there is no universal culture, no "us" that defines all of us.

You have the freedom to change how you spend your day. You can outsource the tasks and find the guts to do emotional labor instead. You can go out on a limb and do what others aren't doing. The most frustrated marketers I know are the ones who take it as a given that because they are in industry x, they have no freedom. And so real estate brokers hustle for listings and do precisely what the other brokers do.

Things that grow don't grow forever—but that's okay, because the experiences we collect stick with us, and we get to take those experiences wherever we go.

Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I'll bet, make change. They challenge the status quo and push something forward—something they believe in. They lead.

Quitting creates scarcity; scarcity creates value.

Customer development is the act of gaining traction with customers, of finding a fit between what you make and what they want. This traction is worth far more than fancy technology or expensive marketing.

The problem with meeting expectations is that it's not remarkable. It won't change the recipient of your work, and it's easy to emulate (which makes you easy to replace).

It's not for you shows the ability to respect someone enough that you're not going to waste their time. It's the freedom to ignore the critics who don't get the joke. ===