Quotes from Seth Godin

Make things better. It's entirely possible that the thing you are marketing satisfies no real demand.

Empathy is at the heart of marketing People don't believe what you believe. They don't know what you know. They don't want what you want. It's true, but we'd rather not accept this. Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours. Everyone has noise in their heads.

It's not time," "Take it easy," "Wait and see," "It's someone else's turn"—none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

Ask?da ekmek: there is bread on the hook. It's an ancient tradition in Turkey. When buying a loaf at the local bakery, you can choose to pay for an extra loaf and, after bagging your purchase, the owner will hang the second loaf on a hook on the wall. If a person in need comes by, he or she can ask if there's anything on the hook. If so, the bread is shared, and the hunger is relieved.

In a story so good that it should be apocryphal, Zappos offers graduates of their two-week paid training school $2,000 if they will quit their new jobs.

When you meet someone, you need to have a superpower.

Don't listen to the cynics. They're cynics for a reason.

Recent research estimates that 40 percent of the workforce has a job that requires innovation, human interaction, and decision making. And for each of these people, every day exposes them to the feeling of being a fraud. Of course you're not sure it's going to work. How could you be?

Late is the first step to never.

Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another . . . so they follow.

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.

All effective education creates tension, because just before you learn something, you're aware you don't know it (yet).