Quotes from Seth Godin

When you're the best in the world, you share the benefits (the income, the attention, the privileges, the respect) with just a handful of people or organizations or brands.

It's human nature to be weird, but also human to be lonely. This conflict between fitting in and standing out is at the core of who we are.

Because frequency is free in an online permission program, and much more effective offline, the marketer has the luxury of riding the impact curve up without a matching cost curve.

The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.

Change is the first sign of risk.

the competitive advantage the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion.

It's not an effort contest, it's an art contest. As customers, we care about ourselves, about how we feel, about whether a product or service or play or interaction changed us for the better. Where it's made or how it's made or how difficult it was to make is sort of irrelevant. That's why emotional labor is so much more valuable than physical labor. Emotional labor changes the recipient, and we care about that. Soft

We're so obsessed about the risk of shining brightly that we've traded in everything that matters to avoid it.

What's a bootstrapper to do? You have to go where the other guys can't. Take advantage of what you have so that you can beat the competition with what they don't.

A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner. Before

Alas, there isn't a pain-free way to achieve your goals.

The way we make things better is by caring enough about those we serve to imagine the story that they need to hear.