Quotes from Seth Godin

Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I'll bet, make change.

This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your boss, and your employees, because the best future available to us is a future where you contriubute your true self and your best work. Are you up for that?

It's Almost Impossible to Overinvest in Becoming the Market Leader.

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

In fact, stories only magnify the need to have something remarkable (and honest) to say.

The power of this new era is simple: if you want to (need to, must!) lead, then you can. It's easier than ever and we need you. But if this isn't the right moment, if this isn't the right cause, then hold off. Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.

Our society is struggling because during times of change, the very last people you need on your team are well-paid bureaucrats, note takers, literalists, manual readers, TGIF laborers, map followers, and fearful employees.

Seeing clearly means that you're smart enough to know when a project is doomed, or brave enough to persevere when your colleagues are fleeing for the hills. Abandoning your worldview in order to try on someone else's is the first step in being able to see things as they are.

We hire for perfect, we manage for perfect, we measure for perfect, and we reward for perfect. So why are we surprised that people spend their precious minutes of self-directed, focused work time trying to achieve perfect? The problem is simple: Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about. Rough

A movement is thrilling. It's the work of many people, all connected, all seeking something better.

Marketing is the generous act of helping someone solve a problem. Their problem.

The status quo doesn't shift because you're right. It shifts because the culture changes. And the engine of culture is status.