Quotes from Henrik Fisker

When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.

You know what? Starting a car company is risky.

The market needs a super car with no excuses.

When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling.

I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy.

As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?'

At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable.

I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy.

We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way.

My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.

If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.

Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time.