Quotes from Steve Jobs

I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.

For most of my life, I've felt that there must be more to our existence than meets the eye. This is who I am, and you can't expect me to be someone I'm not.

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.

When you have feelings like sadness or anger about your cancer or your plight, to mask them is to lead an artificial life.

I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.