Quotes from Leo Burnett
What helps people, helps business.
- Leo Burnett
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
- Leo Burnett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
- Leo Burnett
There is no such thing as a permanent advertising success.
- Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
- Leo Burnett
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
- Leo Burnett
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
- Leo Burnett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
- Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
- Leo Burnett
I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
- Leo Burnett
When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.
- Leo Burnett