Quotes from Jason Fried

When things aren't working, the natural inclination is to throw more at the problem. More people, time, and money. All that ends up doing is making the problem bigger. The right way to go is the opposite direction: Cut back.

So let your latest grand ideas cool off for a while

You can't paint over a bad experience with good advertising or marketing.

To successfully work with other people, you have to trust each other. A big part of this is trusting people to get their work done wherever they are, without supervision."‡

People are curious about how things are made.

If you can't fit everything in within the time and budget allotted then don't expand the time and budget. Instead, pull back the scope. There's always time to add stuff later — later is eternal, now is fleeting.

I disagree, but let's commit.

If you still want people in the office every day, change that requirement to every afternoon instead. Then let your troops have their mornings to themselves.

You rarely regret saying no. But you often wind up regretting saying yes.

You just can't bring your A game to every situation. Knowing when to embrace Good Enough is what gives you the opportunity to be truly excellent when you need to be. We're not suggesting you put shit work out there. You need to be able to be proud of it, even if it's only "okay." But attempting to be indiscriminately great at everything is a foolish waste of energy.

You have to be able to improvise. You have to be able to pick up opportunities that come along.

Culture is the byproduct of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.