Quotes from Jason Fried

Nothing ever stops at the quarterly win. There are four quarters to a year. Forty to a decade. Every one of them has to produce, exceed, and beat EXPECTATIONS.

The right time to hire is when there's more work than you can handle for a sustained period of time.

A company that is efficiently built around remote work doesn't even have to have a set schedule. This is especially important when it comes to creative work. If you can't get into the zone, there's rarely much that can force you into it. When face time isn't a requirement, the best strategy is often to take some time away and get back to work when your brain is firing on all cylinders.

When you just copy and paste, you miss that. You just repurpose the last layer instead of understanding all the layers underneath.

Release yourself from the 9am-to-5pm mentality. It might take a bit of time and practice to get the hang of working asynchronously with your team, but soon you'll see that it's the work—not the clock—that matters.

The best cultures derive from actions people actually take, not the ones they write about in a mission statement.

So do less. Your project won't suffer nearly as much as you fear. In fact, there's a good chance it'll end up even better. You'll be forced to make tough calls and sort out what truly matters.

In the end, it's not worth paying much attention to the competition anyway. Why not? Because worrying about the competition quickly turns into an obsession.

But after that, the curve flattens out. There's surprisingly little difference between a candidate with six months of experience and one with six years. The real difference comes from the individual's dedication, personality, and intelligence.

Having an enemy gives you a great story to tell customers, too. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that's a good way to get people to take notice.

Evolution doesn't linger on past failures, it's always building upon what worked. So should you.

When good enough gets the job done, go for it. It's way better than wasting resources or, even worse, doing nothing because you can't afford the complex solution. And remember, you can usually turn good enough into great later.